This style guide outlines how to consistently use the elements which make up the new visual identity of Big Apple.
The Big Apple logo represents the brand values of the company as well as serving as a simple but important visual identifier to customers. It should be used with care and given prominence whenever possible.
Current Big Apple brand attributes being promoted include:
- Local
- Casual
- Comfortable
- Friendly
- Familiar
Transition to Refreshed Brand Identity
There will be a transition period as the previous logo and other brand identity attributes (pre-2016) are replaced by the refreshed logo and brand identity. During this time, all new printed pieces and replacements for existing printed pieces should be designed using the new logo and other attributes of the refreshed identity according to this style guide. Larger, more permanent identity and signage will be replaced with the refreshed logo as the ongoing maintenance schedule permits.
Notice
This brand style guide has been assembled for the explicit use of Big Apple, a CN Brown company, and its authorized vendors. Any questions regarding use should be directed to Rich Davies (rich@vreeland.com) at Vreeland Marketing + Design.