Color Palette
The Big Apple color palette includes Big Apple Red, Big Apple Green, white and black.
Color values
The color values listed in the chart below are for use digitally (HEX, RGB), 4-color process or digital printing (CMYK), or spot color printing (PMS).
| Big Apple Red | HEX #ED1B34 | RGB 37, 7, 5 | CMYK 0, 100, 85, 0 | PMS 032 | |
| Big Apple Green | HEX #50B848 | RGB 80, 184, 7 | CMYK 70, 0, 100, 0 | PMS 361 | |
| White | HEX #FFFFFF | RGB 55, 55, 55 | CMYK 0, 0, 0, 0 | PMS | |
| Black | HEX #000000 | RGB 0, 0, 0 | CMYK 0, 0, 0, 100 | PMS |
Recommendations
The Big Apple color palette should be used consistently to build customer recognition.
Use of other colors for typography or art elements is not recommended.