Master Logo
To maintain consistency, the Big Apple master logo should be used whenever possible. The logo variations below should only be used in cited circumstances. Do not alter the logo in any way, including but not limited to changing colors, proportions, line weights, fonts or relative size of separate elements within the logo. The logo should always be treated as a single piece of art; no parts should be used separately with the exception of the apple as detailed below. If you encounter a design or technical concern, or if it is necessary to use the logo on a solid colored background other than white to distinguish it from other elements in the setting, please consult Rich Davies (rich@vreeland.com) at Vreeland Marketing + Design.
Logo Variations
The following “stacked” version of the logo should be used in situations where the available space is square-shaped (social media profiles, etc.) or is more vertical (portrait orientation) than horizontal.
Unacceptable uses
DISCONTINUE USE OF ALL OLD LOGOS:
Size & Positioning
As shown above, a minimum amount of clear space, free of text and graphics and equal to the WIDTH of the “E” in “Big Apple,” must surround the logo.
The Big Apple Master logo should not be used smaller than 1″ in any circumstances.
The EPS logos provided above are suitable for print resolution at any size.
The JPG logos provided above are suitable for web use up to 2700×600 pixels (MAIN) or 1800×1224 pixels (STACKED).
Co-Branding with CN Brown and other CN Brown companies
When the communication originates from the CN Brown parent company but includes the logos of the subsidiaries, the subsidiary logos should be no larger than 60% of the size of the CN Brown logo or logotype. The Rewards key tag art should not be used in conjunction with the subsidiary logos since it represents a program and not a subsidiary.
When the communication originates from the Big Apple, the CN Brown corporate logo or other subsidiary logos should only be used if necessary to directly support the message content. All Big Apple promotional materials should feature the refreshed Big Apple logo as the largest branding element. Do not use the Rewards tag in place of or larger than the Big Apple logo even for Rewards promotions.
Co-Branding with Gas and Food Partners
Only use logos of gas and food partners as required for co-op advertising.
Recommendations
Always use the logos provided with this style guide.
Do not use previous Big Apple logos.
Do not use the logo or any part of it as a decorative element, as in a repeating pattern, border, list bullet, photo shape, etc. The apple graphic, whole or in part, may be used as a design element as long as it is unaltered as seen in store kits.