All ads, POPs, signage, etc. should communicate a single message.
- Use the correct logo files, color values and typography based on the requirements of the medium.
- Use hierarchy of scale/color/etc. to pull the customer’s attention to the most important element first, and then communicate the rest of the message clearly and simply.
- Standardize and unify the visual layout for similar pieces.
- Use provided templates for print and classified ads.