Big Apple Rewards was previously referred to as CN Brown Rewards. All new and reprinted materials should use the new Big Apple Rewards logo and guidelines provided here.
Logo Usage
The logo variations below should only be used in the cited circumstances. Do not alter the logo in any way, including but not limited to changing colors, proportions, line weights, fonts or relative size of separate elements within the logo. The logo should always be treated as a single piece of art; no parts should be used separately. The logo should always be shown in its entirety and never cropped.
Color
The Big Apple Rewards program color palette includes the Big Apple corporate color palette plus one additional color: Rewards Red, which is a darker color than Big Apple Red.
The Big Apple Rewards program color palette should be used consistently to build customer recognition. Use of other colors for typography or art elements is not recommended.
Color Value
The color values listed below are for use digitally (HEX and RGB), 4-color process or digital printing (CMYK), or spot color printing (PMS).
| Rewards Red | HEX #CF1E2E | RGB 07, 30, 46 | CMYK 10, 100, 90, 5 | PMS 186 |
Typography
The typefaces recommended for Big Apple Rewards program materials are the ITC Cheltenham Condensed family fonts shown below.
Cheltenham Ultra Condensed WEB
Weight: 700
Style: normal
Cheltenham Ultra Condensed Italic WEB
Weight: 700
Style: italic
Cheltenham Bold Condensed WEB
Weight: 700
Style: normal
Cheltenham Bold Condensed Italic WEB
Weight: 700
Style: italic
Cheltenham Book Condensed WEB
Weight: 400
Style: normal
Cheltenham Book Condensed Italic WEB
Weight: 400
Style: italic
Cheltenham Light Condensed WEB
Weight: 400
Style: normal
Cheltenham Light Condensed Italic WEB
Weight: 400
Style: italic
Recommendations
Discontinue use of CN Brown Rewards name in reference to the program. Replace with Big Apple Rewards.
Replace CNB Rewards key tag art with Big Apple Rewards key tag art wherever possible.
Do not use the Rewards tag in place of or larger than the Big Apple logo even for Rewards promotions.
Purple should no longer be used as an identifier for the Rewards program.